Crafting Stories for Virtual Reality by Bosworth Melissa; Sarah Lakshmi;

Author:Bosworth, Melissa; Sarah, Lakshmi;
Language: eng
Format: epub
Publisher: Routledge
Published: 2018-02-20T16:00:00+00:00

Multimedia and Augmented Reality

Although the project began as a 360 video series, it includes a written component and augmented reality elements. The final packaging doesn’t depend on the video to tell a complete backstory of all the people featured in the video. Both text and video serve as complementary aspects to the broader story of the climb. Between the cover story on Jeff Glassbrenner, the 360 video experience and the shorter teasers on Facebook and the Sports Illustrated’s website, each version serves as an entry-point for a viewer.

The Coors sponsorship allowed the team to do an augmented reality element for the magazine cover. In collaboration with RYOT, they created an image-based trigger for the cover. With the LifeVR app open, holding the camera up to the cover of Sports Illustrated prompts an audiovisual roll of a Coors light can, with snowy mountains in the background and the option to click to reach the 360 videos directly. “It all just sort of came together in a very serendipitous way,” Tramz said. For the rest of the May edition of Sports Illustrated they had some additional AR activations throughout the issue—some Everest-related, some not—so users could access additional AR content.

They also used their own player since they anticipated that most of their audience would be coming from the web via mobile phone. When the viewer opens the website, they can watch the video without downloading any apps. If they had embedded a YouTube video viewers arriving to the site on a mobile phone would need to open the link from the YouTube app to be able to see the mobile version, “No one’s going to open another app to watch a 360 video,” Tramz says.

To release all the various components, they did specific cuts, or “mini-trailers.” The 2D trailers give the audience a sense of the longer video, “We call them ‘look-arounds’” says Tramz. These trailers serve to entice the viewer to take time to investigate the full series. “We really leveraged the full power of the brand, to not only publish the story itself but to get readers excited for what it was,” says Tramz.

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